About Built With Conviction

Most business stories get cleaner in the retelling. Built With Conviction is interested in what happened before that.

Jessica Wells writes about business, marketing, leadership, work and the decisions people make when there is no obvious answer.

Expect original research, strong opinions, practical lessons from running companies, conversations with people building interesting things, and occasional looks behind the work at Mining Wells Marketing Agency.

Some pieces will be tactical. Some personal. All should leave you with something worth thinking about or using.

Jessica is a four-time founder and co-founder of Mining Wells Marketing Agency, which she runs with her husband and business partner, Ben Wells.

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Business, marketing and the decisions behind what people build.

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